7 Tips for Starting Your Online Retail Store Using Odoo ERP


When managing an online retail store, numerous tasks demand constant attention, from monitoring product inventory and updating item variations to processing payments and overseeing daily staffing. 

Despite the apparent challenges, the use of Odoo can streamline these activities. Unlike traditional retail outlets, online shoppers expect seamless and efficient transactions. 

Portcities offers insights into optimizing operations and enhancing the online customer experience with Odoo ERP for your retail store.

Why is Odoo ERP The Right Software for Online Retail Stores?

You know your retail online store is growing so fast, that is the moment you eventually need an Odoo. However, have you ever wondered why you need Odoo for an online retail store? It's quite simple.

1. All-in-one platform

Odoo 17 - WhatsApp integration

Odoo ERP is known for bringing all aspects of business together in a single place, making it easier to manage. 

For example, if you are running clothing or cosmetics. From ordering products, efficient inventory management, and handling sales orders to shipping processes for end customers, Odoo for online retail covers your whole supply chain operation.

2. Scalability 

Consider the scalability; your business may start small, but you want an ERP system that can grow with you as your operations expand. 

For instance, a cosmetics company in its first year sells about 3,000 products. The following year, the company had sales of about 10,000 products per year.  Odoo ERP can be an important solution for increased orders.

Illustration - Ecommerce

3. User-friendly interface

Take the Odoo Website, for instance, which offers ready-made templates and allows customization of themes and layouts without needing technical expertise. Marketers can effortlessly drag and drop blocks and receive support from the ChatGPT configurator in the Odoo 17 version.

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4. Powerful Integration

The "powerful integration capabilities" of Odoo for online store refer to its ability to integrate and synchronize different modules. It ensures that different modules, such as sales, inventory, accounting, and customer relationship management, provide users with a comprehensive and unified solution. 

Illustration - online shopping

5. Customer Relationship Management

As an online retailer, you can consider Odoo modules for its tremendous benefits in customer relationship management. 

With its CRM module, you can have a full 360-degree view of customer interactions. It offers flexibility in configuring sales processes and tracking purchase history and customer behavior through visual and real-time reports. 

6. Omni-channel customer experience

Odoo grows with you to be an omnichannel retailer, providing smart shopping experiences for customers. The fully integrated sales and marketing suites allow merchants to reach customers from physical stores to online marketplaces and social media channels.

Odoo Applications - Online Store

Powerful Application of Odoo for Online Store

Odoo gives rooms for businesses of any size. Based on its pricing and modules offered. You can always choose the best options for your business.

1. Provide three core Odoo retail store modules with the free plan

Start your business with all three free key E-commerce, Website, and Invoicing modules. With a ready-to-use Odoo, you can now start creating your online store with these steps:

  • Start using an AI-powered Odoo website builder to set up your business theme.
  • Choose a ready-made page template or start the template from scratch with drag-and-drop features. 
  • Create your product pages.
  • Activate your payment methods.
  • Now your online store is ready.

2. Provide powerful modules for retail online stores in one platform

Odoo offers an affordable package supporting your comprehensive business process, including inventory management. In the long run, you get a higher ROI with Odoo than with standalone systems or other ERPs with higher costs initially.

Tips to Start an Online Retail Store Using Odoo ERP 

1. Define business scope and needs

First, you need to define the biz scope by determining the number of users who will use the system and define the target audiences. 

Your customers and suppliers will be free users who can access the customer portal to see invoices or bills, purchase orders, and track shipments.

Secondly, define what you expect from using ERP for starting your online retail store. Think about the specific functionalities you require to run your business smoothly. This might include inventory management, order processing, customer relationship management, and financial tracking.

Lastly, establishing a clear budget is fundamental, as it allows for proper planning and allocation of resources to implement and maintain the Odoo ERP solution. 

By carefully addressing these aspects, you can ensure a tailored and cost-effective implementation of the Odoo online store that aligns with your business objectives.

Third, you need to know your target audience. Your target audience is the people most likely to be interested in your products or services.

Additionally, create a detailed profile, also known as a buyer persona, that represents your ideal customer. Include age, occupation, interests, problems, and buying motivations. 

This helps you understand their needs and customize your marketing strategy accordingly.

Illustration - Business planning

2. Consult with Odoo partner

When considering options for implementing Odoo ERP, working with an Odoo Partner offers several advantages, particularly for local support, and ensures long-term collaboration for development and expansion.

This partnership offers expertise, personalized assistance, and ongoing support tailored to the specific needs and objectives of the business, facilitating a smooth and successful implementation of Odoo ERP.

Alternatively, businesses can work directly with Odoo for small-scale implementations, but this may lack the personalized support and guidance needed for larger projects.

3. Specify Odoo module needs

Identifying the necessary Odoo modules for an online retail store involves finding the essential components of the Odoo ERP system needed to run and manage the retail business.

This process typically begins with a thorough analysis of the business requirements, including the key functionalities and features needed to support various aspects of the retail operations.

By clearly defining the module needs, businesses can prioritize configuring the most relevant Odoo modules and/or integrating with other tools and platforms you use, such as e-commerce platforms, payment gateways, and marketing automation software. 

This ensures smooth data flow and eliminates manual data entry or reconciliation, optimizing their online store's functionality and performance.

4. Product & Category configuration

Odoo can help you create well-organized product categories with the seamless integration of E-commerce and Sales modules. You can easily add products to them by setting product descriptions, images, and prices. 

In Odoo version 17, you can even create product descriptions with the help of ChatGPT integration to speed up the process. Your business's products should have categories, attributes set, and filters created so customers can easily find and compare their desired products.

Read more about Odoo Inventory in the article Getting Started with Odoo Inventory Pt. 1: The Basics and Getting Started and Understanding Odoo Inventory 2: The How

In addition, you can also manage your products easily using the inventory modules in Odoo. There are many benefits that retailers can get when using Odoo Inventory, such as smart inventory features, facilitation of efficient working, multiple warehouse management, forecasting abilities, etc.

5. Design your e-commerce website

Odoo Website template

Create an attractive website design by ensuring your site looks professional and eye-catching. Use the available Odoo themes, or you can design your webpage from scratch by simply dragging and dropping the website elements that suit your brand. Look at the layout, colors, and navigation.

A visually appealing website not only attracts attention but also improves user experience, encouraging visitors to explore more. With customizable Odoo themes, we can adjust the design to reflect your brand identity effectively.

The goal is to create a website that not only looks great but also serves its purpose effectively, whether it is driving sales, promoting services, or sharing information.

6. Secure payment gateways

Secure payment gateways in Odoo are an essential component of the payment and shipping setup of this platform. These payment gateways allow businesses to define the payment methods and shipping options they offer customers. 

You can configure different payment methods, such as credit cards, bank transfers, or digital wallets, and set up shipping options, such as regular, express, or in-store pickup. 

Odoo ensures that the payment and shipping processes run smoothly so that customers can shop at ease.

7. Utilize Odoo's SEO optimization tool

Utilize the SEO optimization tools available in Odoo to improve your website's visibility in search engines. Take note of keywords, meta descriptions, and internal links.

Optimizing your website for search engines involves strategically using relevant keywords within your content to increase the possibility of your site appearing in search results. 

Conduct keyword research to identify terms and phrases that your target audience is most likely to search for, and use these naturally in your website content, including titles, headings, and body text.


In conclusion, leveraging Odoo ERP for an online retail store offers many benefits that streamline operations and drive growth.

Odoo's integrated platform streamlines business operations like sales, marketing, inventory, and finance, simplifying management tasks.

Using Odoo is useful for starting an online retail store. But the experience of the team is also important. Contact us for knowledgeable technical partners.

27 February, 2024
7 Tips for Starting Your Online Retail Store Using Odoo ERP
Alma Erin Mentari
Content Writer
Alma is an English literature graduate with six years of experience in Creative Writing and SEO. She has a keen interest in learning about the technology industry and digital information. As a wordsmith, she is dedicated to crafting engaging content and delivering value through every word.
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